How to Solve Common Small Business Problems Effectively

How to Solve Common Small Business Problems Effectively

Whether you’re a high-level corporate executive or a new sole proprietor, you’re bound to encounter business problems at some point. While the exact problems your business will come up against will be specific to your industry and location, some of the most common issues small businesses deal with include:

  • Scaling
  • Improving brand awareness
  • Finding customers
  • Generating leads
  • Hiring the right talent
  • Planning finances accordingly
  • Understanding client dependence


Learning how to solve these problems effectively as it relates to your business’s specific needs will take time. However, it will allow you to shift your business model when necessary to achieve measurable growth.

Let’s take an in-depth look at how to solve common small business problems effectively. We’ll cover the entire process step by step and look at each issue independently. That way, your business will be ready for anything.

Table of Contents

The Problem-Solving Process

Unexpected situations can occur at any time. Though there are alternative solutions for predictable problems like logistics issues, some cases are not easily solvable without assistance or a clear understanding of the problem.

Once you develop the basics of problem-solving for your business, you can make adjustments as needed. Not every issue requires the same approach. However, the following steps will give you a solid foundation to build upon.

Define the Problem

Perform SWOT Analysis

Gain Market and Consumer Insight

Consult With Team Members

Monitor Cash Flow

Implement the Solution


How to Solve Specific Business Problems

The first few years are critical to small businesses because of the high rate of failure. According to statistics from Innovation, Science, & Economic Development Canada, thousands of companies leave the marketplace each year. Roughly 96% of Canadian businesses with fewer than 99 employees survive a single year, but only 70% make it past five years.

While understanding the problem-solving process is the foundation you need to tackle business problems, there’s also some issue-specific information that may aid in your efforts. Here’s an overview of some of the best steps you can take to overcome the most common problems small business owners face:


Boosting Brand Awareness

Targeting Customers

Lead Generation

Hiring Talent

Financial Planning

Client Dependence

Include Your Team and Their Families in Long-Term Business Plans

As you work to improve your business plan and address business problems that currently affect the growth of your enterprise, consider all the ways you can keep your employees happy. The most successful business leaders have a team of hardworking, productive, and happy workers.

You can give them the boost they need by embracing technology, providing training, and helping them further their careers. Showing how much you care for and appreciate your employees by offering them a comprehensive group benefits package goes a long way to support their health, happiness, and overall well-being.

With group benefits, they can have quality supplemental insurance that extends far beyond the coverage provincial plans provide. As the owner of your company, you can take advantage of the coverage included in your group benefits plan too. Some options even offer tax benefits.

At Group Enroll, we can help you solve business problems effectively concerning group benefits for employees and their dependents. We have helped Canadian businesses of all sizes find the best possible coverage for the lowest possible rates from leading insurance providers. Our knowledgeable representatives are happy to make attracting and retaining top talent easier for your business.

Request a quote today to explore your options. You can also contact us by email at with any questions or send requests by post to 10 Great Gulf Drive, Unit 5, Vaughan, ON, L4K 5W1.