Manulife Vitality And It’s Incredible Incentive Program

Manulife Vitality And It’s Incredible Incentive Program

If prevention is more effective than a cure for our overall health, why do so many insurance programs ignore preventive care? Manulife Vitality pairs health insurance with an app designed to encourage the development and practice of healthy habits.

While not insurance coverage itself, Manulife, formerly Manufacturers Life Insurance Company, offers the Manulife Vitality Health app and program with their group plans. The program incentivizes making healthy choices and lifestyle improvements.

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What is Manulife Vitality?

The Manulife Vitality Program is a health and wellness-focused rewards program with Manulife group benefits products. 

After downloading the Manulife Vitality App, accepting the terms of service, and signing in, policyholders can earn points through physical activities, testing, visiting doctors, practicing self-care, and making other healthy choices. Rewards vary from gift cards for several retailers and entertainment companies to hefty discounts on health and activity devices.

The Manulife Vitality App uses assessments and information uploaded from user’s Apple Watch, Garmin Vivofit, or other activity tracking devices to help them better understand their current health and how dietary and lifestyle choices impact it. It builds a weekly goal personalized based on the user’s assessments and information, then creates a health improvement plan tailored to fit their needs and where they are in their health and wellness journey.

Earn Rewards for Making Healthy Choices

Making significant health changes takes consistent effort over time. Drastic improvements within days or weeks are rare, so many find maintaining motivation between distant rewards difficult.


The Manulife Vitality App helps by rewarding user efforts with points for each healthy decision they make throughout the day. Users can accrue these points and exchange them for gift cards, discounts, and lower premiums.

How Do You Earn Points?

Yearly Lifestyle Bonus Points

Physical Activities for Higher Vitality

Qualified Screenings and Training

Mental Health Checks

Additional Resources


Does Manulife Vitality Make a Difference?

What is the main barrier most encounter when attempting to build a healthier lifestyle? The discomfort that comes with changes and the delayed satisfaction inherent in such changes makes staying motivated difficult for most. Incentivizing the process with small, frequent rewards for making healthy choices and additional large rewards for sticking with the program improves motivation and overall results.

Customer reviews from those who participated in the program are available on the Vitality website. Most confirm Manulife Vitality’s impact on the health and wellbeing of individual members.

What about Manulife Vitality as part of group benefits? Does the program make a difference for the group overall? While individual outcomes may not directly influence others, including Manulife Vitality in group benefits carries proven benefits for your business.

Healthy employees are happier and more productive, and prevention is far more effective than treatment for consistent good health. A holistic approach such as the one taken by the Manulife Vitality Program provides the highest return on investment for improving overall health, which improves productivity, company morale, and reduces absenteeism.

What About Patient Privacy?

By its nature, Manulife Vitality relies on a lot of personal information, a fact that raises privacy concerns for many. Users should always read the terms and conditions carefully on their own before accepting them, but Manulife and Vitality Group take patient privacy seriously.


Vitality Group is the only company to have access to users’ biometric data. Enough information is provided to Manulife to apply earned discounts for their life insurance policies but no more. Any further access requires an information release form.

Explore Available Plans and Join Manulife Vitality

Are you interested in adding Manulife Vitality to your small business group benefits, or would you like to compare it with other similar programs? Complete our quick quote form and let Group Enroll streamline your search.