How to Get Investors for Small Business: Valuable Tips

How to Get Investors for Small Business: Valuable Tips

When expanding your small business, you have many factors to consider, including product development, marketing, and creating a financial plan. However, getting funding from an investor is one of the most critical steps toward business growth.

Investor funding can help jumpstart your company. It allows you to improve all aspects of your small business, such as its branding and product quality, without worrying about where you’ll get the money. Financial assistance will ease the initial steps of company growth and leave you in a better position for the future.

If you’re wondering how to get investors for small business growth, we have valuable tips to help. We’ll discuss how to look internally and improve your company before looking externally to find the right investors. Let’s take a look at the steps your company can take to find the ideal financial assistance:

Make Internal Business Improvements and Preparations

Before you begin to search for investors for your small business, there are steps to take to prepare your company. By making internal improvements, you’ll ensure that your company is more attractive to potential investors, increasing your chances of receiving funding. 

Make Sure Your Company Fits the Profile

The first step towards receiving business loans from investors is to ensure that your company fits a particular profile. Investors typically focus on one specific market where they believe they can profit. Rather than branching out quickly, focus initially on one market to attract investors.

Once firmly situated in that market, consider how your company can stand out. Whether you demonstrate an ideal business plan, detail strategies for your company’s growth, or present a model representing impressive ROI, your company needs to show investors that it’s a worthy investment.

Polish and Prepare Your Business

The next step is polishing and preparing your business. A company that appears stable and professional is far more likely to receive funding than one that seems scattered and unprepared for growth. There are several ways to establish that your company is ready to use the funding for positive business endeavours.

The first way is to show that you’re in a secure financial situation. Investors won’t expect you to have an endless source of money, as that’s why you’re interested in funding, but they will expect manageable debt and good credit. You’ll further stand out to investors if you have a solid yet realistic business plan and a sales history that proves your ability to profit.

Research Potential Investors

Once you believe that your company is in an ideal position to receive financial assistance, you can research potential investors. Utilize internet searches, business forums, local business communities, and different funding platforms to learn the best ways to find and approach investors.

The more you use these platforms, the easier it will become to find potential investors interested in your company’s market. It will also show you what investors want in a business, allowing you to tweak your company further and ensure that it fits the desired profile.

Finally, you can begin making a list of potential investors. You want reliable and experienced investors whom you believe would be interested in your company and the products you offer.

Build Relationships

After you have a list of potential investors, it’s time to start networking and building relationships with influential business figures. Building relationships gives you crucial information and advice for growing your company. You also put your company’s name into the business network, making it easier for investors to hear about you. 

Events like networking conventions and business summits are excellent opportunities to build business relationships. While you don’t have to aggressively promote your company at such meetings, you can show your knowledge as a business professional and make others more interested in what you offer. Over time, strong relationships can help you find investors, build your brand, and take your company to new heights.

Perfect Your Business Pitch

The final step for making internal improvements to your company is perfecting your business pitch. While the elevator pitch has become overused, selling investors quickly on your company and business strategy is still vital. Your business pitch should be relatively concise while still demonstrating clear goals.

Your business pitch should center around an executive plan that states where you want your company to go and how you plan to get it there. You should illustrate bold aspirations for your company without being unrealistic about your goals. Tailor your business pitch to each investor, keeping in mind what they hope to achieve with their investment. 

Finally, exhibiting your passion for your business plan is an integral part of your pitch. If you sound bored and uninterested in your own company, the investor you’re pitching to will feel the same. Show that you genuinely care about your business goals and demonstrate that funding would help you achieve them.

Reach Out Externally to Find Investors

After you’ve gone through the internal steps of improving and preparing your company and business plan, it’s time to reach out externally and find investors. There are various avenues for finding potential investors, so let’s take a look at a few useful ones:

Talk to Industry Friends

We discussed building relationships in the business industry, and it’s an excellent way to find investors. The networking you’ve done will help you receive advice on meeting investors and what they’re looking for in a business venture. 

Your industry friends can teach important lessons about getting investors for small business growth. They’ll often have tips for approaching and talking to potential investors and showing them that your company is a worthy investment.

Approach Venture Capitalists

Venture capitalists are often the perfect source of funding for a small business. Typically, venture capitalists are groups of professional investors who work for clients. Their years of business and investment experience allow them to select worthy companies in which their clients invest. 

Venture capitalists are reliable as well as knowledgeable in the field of business growth. They can offer advice on difficult business decisions and provide experience in legal and personnel areas. 

Further, venture capitalists usually have extensive networks of business figures and other investors. They’ll help you grow and improve your reputation in the business community while expanding your own network. If you require funding or want a partnership in the future, you’ll find it more accessible with the help of venture capitalists.

Utilize Networks of Angel Investors

Another reliable source of funding is an angel investor. Angel investors, such as the “Sharks” on Shark Tank, are private investors who provide financing to businesses in exchange for a portion of their companies. When the company they’ve invested in profits, angel investors receive a percentage of the profit.

Because it’s in their best interest to grow your company and help you achieve higher profits, angel investors will help you improve your products and make crucial business decisions. Angels typically invest in smaller businesses that they believe can grow quickly rather than in established companies with less room for improvement. 

It’s best to find an angel investor with business growth experience and knowledge in your company’s specific field. You can use an angel investor database to filter through different angels and find a fitting one for your business.


Crowdfunding is an increasingly popular method for receiving financial assistance for a small business. Crowdfunding involves getting smaller donations or investments from numerous individuals. These individuals are typically not wealthy like angel investors, but you can quickly receive thousands of dollars in funding if enough people contribute.

Simply post your small business on crowdfunding platforms like Kickstarter and designate a funding goal you’d like to reach. If people find your business compelling and want to see it grow, they’ll donate a dollar amount of their choosing. 

Join a Mentorship Program

Though they might initially seem more like business training opportunities, mentorship programs can help you gain access to potential investors. Mentorship programs teach you methods for improving and growing your company while giving you more knowledge of the business world. Mentorship programs provide the skills you need to network, create branding, improve products, and find and talk to investors. If you want to find an investor while also enhancing your business tactics, joining a mentorship program is one of the best options.

Choose Private Equity

You can choose private equity as an alternative and less common investment route. Private equity and private assets are investments from private credit, infrastructure, and real estate. 

A general partner operates a private equity fund for a group of investors. They use the fund to either invest in private companies or buy out public ones. General partners seek to invest more significant amounts, control larger portions, and become even more involved in the company to ensure that they receive a profit.

Your Local Entrepreneurial Community

Your local community, including the government, always wants to increase commerce. It’s in their best interest to promote and assist small and medium-sized businesses so that consumers will shop locally and give money back to the government via their tax dollars.

As such, many municipalities have organized local business networks that help entrepreneurs receive resources and funding to grow their companies. Your local entrepreneurial community can also help you with your business plan and pitch so that you’ll be more prepared when approaching potential investors.

Personal Loan

If you have business associates who want to invest in your company but don’t have the immediate money to do so, they might consider a personal loan. They can compare personal loans from various lenders at

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Let us at Group Enroll help you find the most cost-effective group insurance coverage for your employees.

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