What Does Generation Z Want in the Workplace: Attracting Employees

What Does Generation Z Want in the Workplace: Attracting Employees


Companies are asking, “what does generation z want in the workplace?” Who is Gen Z, and how can a company encourage applications and active engagement in employment with this youthful generation?

Group Enroll aims to answer these questions and offers valuable tips to help employers attract Gen Z employees more effectively. Learn more about the characteristics that define this generation and how you can create the ideal workplace for them.


Table of Contents

What is Generation Z (Gen Z)?

By majority definitions, Generation Z includes those born between 1997 and 2012. This generation is in the early years of their careers and is going to take up approximately 27% of the workforce by 2025.

Companies that want to be attractive to this generation need to learn more about the characteristics that define Gen Z. These characteristics include, but aren’t limited to, the following:

  • Tech-savvy
  • Resourceful
  • Competitive
  • Risk-averse
  • Adaptable

The characteristics of this generation stem from the instability of life through the early 2000s due to the instability of the Great Recession and the continuous development of cutting-edge technology. Gen Z is also facing greater job uncertainty following the COVID-19 pandemic.

What Does Generation Z Want in the Workplace?

Gen Zers began interacting with technology at a very young age, and this interaction with a worldwide platform shapes their idea of the ideal workplace. The concepts and practices that Gen Z wants to see in their potential employers include:

Truth and Transparency

Combination of Communication Styles

Diversity and Inclusivity

Authentic Work-Life Balance

Comprehensive Benefits

Career Growth and Stability

Workplace Flexibility

Access to Technology

Positive Impact

Attracting the Attention of Gen Z Employees

What does Generation Z want in the workplace? What will attract them to apply to your company and share their rapidly growing talent with you? Consider implementing the following tools and practices to attract and keep the attention of Gen Z employees.

Implement Internal Talent Marketplaces

Create Educational Connections

Encourage Internal Apprenticeships

Build Better Benefits and Assistance


Group Enroll: Group Benefits Plans to Attract Employees

Whether your company is launching now or is just looking for new quotes on the most valuable insurance products, you can visit Group Enroll to find what your business needs. Fill out our quote form today! You can email Group Enroll at hello@groupenroll.ca or direct mail to 10 Great Gulf Drive, Unit 5, Vaughan, ON, L4K 5W1. Group Enroll makes it easy to compare multiple quotes for helpful health and finance products for employees.