The Benefits of Coaching for Businesses and Individuals

The Benefits of Coaching for Businesses and Individuals

Contributing Author – Lisa Smith

Coaching is a strength-based modality that can empower individuals, teams and organizations to reach their full potential with lasting change. Coaching can help shift and transform any aspect of an individual’s life including relationship, finance, career, health, and spirituality or that which is greater. Therefore, increasing quality of life and improving relationships.

Organizational and team coaching focuses on uniting and building team cohesiveness and culture, which in turn improves and increases productivity, as well as leading and managing change. Many companies today are developing employee wellness programs, introducing group benefits programs and hiring coaches for these reasons. This includes but is not limited to health care authorities, large corporations, and educational Institutions.

Coaching has shown to have a powerful and positive impact on anxiety and stress management, improved self confidence and esteem, and overall wellness. It can help with the mind body connection and calming our nervous system which sets the right conditions for growth and advancement. Coaching can help provide clarity in living an authentic life full of purpose, passion, and potential. For many, the thought of change is scary and can seem overwhelming, but it’s the small shifts that make the biggest impact.

Table of Contents

What Is a Life Coach?

Life coaching focuses on any area of a person’s life that has been identified that they would like to change or improve. Life coaching focuses on a person’s overall wellness and helps the person identify and achieve goals to enhance life, relationships, career satisfaction, improve connection to that which is greater than us and improve connection to money.

Lisa states that any anxiety, self doubt, or stress can be used as a catalyst for change and uses strategies to identify and overcome these obstacles. She also believes that life coaching helps a person know and understand their values with a goal of moving toward and maintaining self love, compassion and acceptance while learning valuable life skills along the way. Life coaching can sometimes be referred to as habit change coaching. When we identify areas a person would like to focus on we look at current habits and what’s working and not working.

A life coach supports a person in learning how to value themselves and build off their own strengths and experiences and then look at exploring and incorporating both old and new techniques to maintain change. It is important when making change that the area in which the desired change has been identified, has been replaced with new more positive activities, beliefs or way of living. A life coach will support, encourage and provide accountability to a person so they can show up as their authentic self and become the best version of themselves and discover their life purpose with lasting change. The demand for life coaches is growing to a younger population as well, especially in the wake of mental health due to the pandemic.

According to Insurdinary, and in their article titled Youth Mental Health in Canada – Moving into 2023, “You also need to consider the challenges that come with teenagers. At this age they are changing quickly and starting to build their identity”. A life coach at this age can be a tremendous way to help shape and form our young generation so they can perform at the peak of capabilities and beyond.


As a coach we start with what’s going on today in a person(s) or organization’s life and move towards the goals we have created for your future. Coaching touches on how our core beliefs, identities and relationships have shaped who we are and our current coping mechanisms. By knowing how our thoughts, feelings and behaviors have influenced us we can start challenging these beliefs and release judgment and old or untrue perception about ourselves. In releasing the old and bringing in the new we are allowing a person to be the best version of themselves and discover their life purpose.<

Coaching vs Counselling

The biggest difference between counselling and coaching is the training, registration and continual competency expectations. To become a registered clinical counsellor typically requires 3-4 years of schooling. As well, a master’s degree with 400-500 practical hours is required to be registered as a clinical counsellor. Counsellors have more in-depth training which includes different therapeutic modalities, human developmental, family dynamics, sexuality, trauma, and mental health conditions. Counsellors are required to have continual supervision and peer consultations and on-going training and education. Counselling can also be quite in tense as exploration of the past can be deep and often quite emotional.

Many people are seeking support in dealing with different life issues and are trying to figure which is the best path to take. The question that comes up frequently is, what is the difference between counselling and coaching? Although there are similarities and cross over in both approaches there are also distinct differences.

According to author and Certified Life Coach Dr. Lisa Marie Bobby: “The objective of counselling is to help people address and resolve problems that make them feel emotionally ill or are impairing their ability to function well.” In general, a ‘counsellor’ is someone who creates a safe and supportive space for you to explore who you are and what you want in life. They help you identify and solve problems. They are a support system to help you gain the strength and clarity to cope and to move forward at last.

A simpler definition of Counselling is, counselling starts at a person’s past to resolve conflicts that have impeded a person’s emotional and function wellbeing with the goal of transforming a person’s future.

Coaching however starts at the present with what’s going on today that is interfering with emotional wellbeing and functioning. It then helps support and guide a person in discovering their potential and life dreams by setting goals to achieve a life with unlimited possibilities for the future. Coaching starts at the premise; everyone has the strength and ability to change what is already inside of them. A coach is there to help support a person in discovering their true potential.

In coaching, there are no formal mandated educational requirements and training can range from a couple of weeks to a year or two depending on previous experience and the type of coaching a person is specializing in. Many highly skilled coaches began coaching organically in their chosen profession with no formal education. They are typically experts in their field with natural talent, interest and tendency that leans toward coaching. Coaches have the option to register with the International Coaching Federation, which requires certificates from an accredited school and has required practice hours for certification which are on par with counselling requirements. Supervision, peer consultation, and continual education is not a requirement for coaches, but many coaches seek this out on their own for continual growth. Although peer supervision and consultation, many coaches network with each other of continual learning and development. Even though coaching can get intense periodically, it also has a softer, fun side.

It’s important not only to be aware of the differences when trying to determine whether a person would benefit from counselling or coaching. There are similarities that are important to mention. Both counselling and coaching work with the person on improving wellbeing and functioning of an individual, both aim to provide an environment and relationship that promotes trust, safety and a non-judgemental atmosphere. Both explore how core beliefs and identities have shaped the person’s perceptions and then challenge these old patterns. Although as mentioned above the starting place is different between the two but both empower clients in setting and achieving goals for the future.

Coaching vs Mentoring

The main difference between coaching and mentoring is that a mentor is usually someone who shares their knowledge, experience, and expertise to help a person grow either personally or professionally.

 A mentor is someone the person typically knows, and respects. The mentor has consistently demonstrated attributes the person strives for either personally or professionally. The mentor has usually been identified as being a good role model, resource, and projects qualities the person admires and would like to achieve. In a mentorship vs a coaching relationship the differences center around, goal, timeline, relationship, and evaluation. The goal tends to be more abstract, with a focus on development rather than skill. Timeline is not identified, and the relationship tends to be long term with easier access to the mentor and is less formal with no identified end date. There are no structured performance evaluations in a mentorship relationship. 

 As a coach the time is typically indicated whereby there is a specific goal that has been identified that the coach and person work towards with benchmarks along the way to evaluating action plans, skills and progress. Coaching has a more formal approach; in most cases the relationship is contractual with clearly defined scheduled appointments whereas with a mentor the relationship is less structured. The individual has more opportunity to ask questions and consult when needed.

Different Types of Business Coaching & Their Benefits

There are many benefits to both business and individual coaching. Both types of coaching focus on empowering a person or teams to improve performance, productivity, relationships, engagement, and shifts in beliefs, behavior, and culture.

In business coaching the goal is not only to identify and develop growth and advancement for the business but also looks at the individual employee’s contribution to their full potential in self awareness, resilience, and self efficiency. By utilizing change management techniques and, which in turn can improve the culture of a team allowing for better collaboration, improve customer service, reduce costs and predict and act on future trends and gaps in advance. Business coaching utilizes change management techniques to identify strengths, gaps and to help plan. An effective business approach can also help to reduce such things as microaggressions in the workplace, and also help foster a unique employee recognition program.

Virtual Coaching

Organizational Coaching

Executive Coaching

Business Coaching

Mental Health Coaching


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Everyone can benefit from having a coach. In an article written by Myra, Altman Ph.D published on Psychology Today on July 12, 2022, titled “ New research finds coaching on par with therapy”, Myra includes a reference from a peer-reviewed study accepted for publication at the Journal of Technology in Behavioral Science, which states “58 percent of people who started care with symptoms of depression experienced clinical recovery after at least one session with a certified coach and saw a 76 percent increase in their well-being over all”. The article further states, “that for some, coaching can be a less stigmatized form of care and that research also found that in a one-on-one virtual care setting, therapeutic alliance was just as strong between clients and coaches as between clients and therapists”.

Coaching doesn’t just emphasize change it also focuses on a person’s strengths and what currently is working in their life and builds from there. The person drives the change, and the coach supports the change. It can help open the mind to new possibilities and outcomes. Coaching helps quiet our monkey brain which fills us full of fear and self doubt and can be the root of why many of us don’t have lasting results. It’s our monkey brain that can sabotage us because it feels safe and secure because it’s our familiar and ingrained ways of thinking and behaving. Many of us only focus on the negative things in our life, but coaching helps a person to see the positive aspects, which can be energy producing and is one of the most powerful motivators for lasting change. Coaching offers a non-judgemental approach that is client focused and can be a fun journey of self discovery and empowerment.

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About Lisa Smith

Lisa Smith
Contributing Author –
Lisa Smith

Lisa has been working in the mental health field for almost 30 years. She has her bachelor’s in Science in Psychiatric Nursing (BSPN), has a dual certificate in both Health and Lifestyle coaching and is registered with the International Coaching Federation (ICF). Lisa loves helping people tap into their inner strengths to achieve goals with lasting change. Most people know what changes they want to make but there is huge value in having someone walking beside them offering encouragement, support, and accountability.

As a coach, Lisa meets the client where they are currently and supports that person to where they would like to go in life. The client is in the driver’s seat and leads all the sessions. Lisa holds each person as capable and together they build off their strengths, ideas, struggles and dreams. Coaching is 100% about the client and their goals and choices. A safe space is provided that allows for respect, trust and growth and is free of judgement and biases. Lisa’s practice focuses on life coaching for anyone and any area or time of life. Lisa has a special focus in teaching life skills to teenagers and young adults whether they are entering into post secondary education or entering the workforce.

She is currently working on a coaching program for adults with ADHD.