How Investing in CRM for Small Business Helps in Growth

How Investing in CRM for Small Business Helps in Growth

Large-scale businesses use various tools and marketing methods to reach new clients, investors, suppliers, and more. Small business owners may feel that the same resources are not available to them, but that is inaccurate. 

CRM (or customer relationship management) is a tool many large corporations use to create a database of customer information. Today, small and medium-sized businesses can take advantage of this powerful tool to manage everything from customer service improvements to marketing campaigns. Consult the short guide below for more details about CRM for a small business.

Table of Contents

What Is a CRM?

CRM is a type of software or online tool that gives businesses of all sizes a single location for vital company information, including: 

  • Client names
  • Client contact details
  • Purchase history and company interactions
  • Company notes about the customer
  • Client businesses and contact information 

The technology allows business owners to collect information via live chat, telephone, websites, and more. The software also enables the company to organize the data in whatever way fits the business. For example, the system can manage data based on client appointments, company notes, or contact details. 

Businesses can also use CRM to do the following: 

  • Track a client’s stages of purchase in the pipeline
  • Identify upselling opportunities
  • Create sales and marketing reports

Types of CRM Software

Why Invest in CRM for Small Business?

CRM for a small business is essential for streamlining various processes useful for improving business partnerships, team relationships, and customer interactions. All three factors are vital to a company’s ability to grow and expand, resulting in long-term profitability because: 

  • Successful business partnerships give small businesses more opportunities to acquire better products, services, and lines of credit at competitive rates.
  • Happy employees with the right tools tend to be more productive and have higher team morale.
  • Satisfied clients buy more and become marketing tools through word-of-mouth references and reviews. 

Here are other reasons to consider CRM for your small business.

1. Replace Spreadsheets

2. Improve Customer Satisfaction

3. Boost Email and Marketing Efforts

4. Share Information With Internal Teams

5. Increase Business Scalability

6. Access Critical Client Knowledge and Information

7. Make Informed Business Decisions

Tips for Selecting the Right CRM for a Small Business

CRMs are highly beneficial, but not all of them will work for a small business. Factors to consider before selecting software include the company size and customer profile. Here are other tips for finding an appropriate CRM: 

  • Define your needs to determine which type of CRM has the features that will work best for your business goals.
  • Read reviews on various software to see their effectiveness for small businesses.
  • Sign up for free trials or demos to learn more about your final CRM selection before investing in the tool.


Grow Your Business With Group Enroll

Investing in CRM for small businesses isn’t the only way to ensure that an enterprise thrives. Exploring affordable group benefits and insurance products is an excellent way to reduce costs while showing your employees how much you appreciate them. Group Enroll is a leading insurance broker serving Canadian businesses, and we will gladly help you acquire the best insurance products for your workers. 

Group Enroll is an insurance broker. At Group Enroll, we help businesses across Canada find the best solutions to grow their enterprises.  We help people compare and pick the group insurance product that suits their needs, such as: 

  • Extended Health Care
  • Group Dental Insurance
  • Group Disability Insurance
  • Group Life Insurance
  • Group Retirement Savings Plan
  • Health Care Spending Account (HCSA)

Our knowledgeable team will help you compare quotes to find the most affordable benefits. Please request a quote today using our online form, email us at, or contact us by mail at 10 Great Gulf Drive, Unit 5, Vaughan, ON, L4K 5W1.